About us

It’s that simple and non-negotiable. Always choose good over evil and do the right thing. Or another way of putting it, treat others as you want to be treated.

Use every interaction as an opportunity to delight them and put a smile on their face. Listen to them, empathize with them, and anticipate for them to help create more value than they ever thought possible.

Owners take better care of things, so all employees are empowered to act like entrepreneurs and leaders in their roles. That means taking full responsibility for what is happening or has happened regardless of the situation.

Simplicity is the ultimate sophistication. We value simple things because they do all the things we need easily, and none of the things we don’t. That said, be careful not to oversimplify (e.g., getting rid of the head of a hammer would make the hammer simpler, but also too simple.

Small choices don’t appear to make much of a difference at the time but add up big over the long haul. In fact, if you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done. To win we must continuously improve like this, while also taking the right moonshots.

As Abraham Maslow put it “what one can be, one must be”. A big part of achieving that is enjoying what you do and showing it in the quality of your work. Success starts with passion.

It’s the foundation of every relationship so it’s kind of a big deal. Strive daily to earn and enable trust with our customers, partners, and employees. Two great ways to achieve this are by showing humility and embracing vulnerability.

To be clear, ideas are extremely necessary. They just don’t mean anything unless they can be executed effectively - which require the right level of focus and resources. As a result, we often have to say no to good, so we can say yes to great.

Everyone needs to bring their ideas and beliefs to the table. After doing so if you don’t agree with the decision made then disagree and commit. It’s an excellent opportunity to experiment and help validate your belief or self-discover a new belief. Embrace fail fast, learn fast.

Status quo is enemy number one. We must destroy and transform our technology and prcoesses before others do it for us. Different is always better, but better is always different.